Pickaboo.com Online Shop is a new but promising eCommerce site in Bangladesh. Pickaboo has started their journey in April 2016. It is a sister concern of Edison Group under Silver Water Technologies Bangladesh Ltd. which mostly known as Symphony Mobile Company/Brand in Bangladesh. Pickaboo is not very old in eCommerce arena but they are doing good. With huge investment and with a large employee they are trying to capture the mobile market to beat Daraz.com.bd
Symphony mobile is well known to everyone in Bangladesh. With their vast knowledge in the mobile market, Within this short time span, they have done the excellent job with a good investment.
Pickaboo.com is a marketplace model and dealing with B2C model. They do not keep 100% inventory at this time. But they are keeping some fast moving items like Xiaomi Mi Band to make the faster delivery. They have very few merchants for the specific categories of products they are dealing with.It’s quite similar with
Their business model is quite similar with AjkerDeal, Daraz, Bdshop, Bagdoom etc. The only difference is they are currently dealing with only mobile and electronics categories. They are trying to offer a better price for a smartphone and that tricks already click the market. Especially for outside Dhaka market they are selling good numbers of smartphone every day. While Samsung, Symphony, Xiaomi and some other brands are few of them.
They are trying to build an ecosystem to make the faster delivery with their own logistics team. Even though they have started delivery with 3rd party delivery company but when they realize 3rd party logistics can’t fulfill their need, they switch to own logistics model. Now they are fulfilling by themselves.